http://www.techcrunch.com/2008/02/29/technorati-to-launch-blogger-advertising-network/
Technorati, an internet search engine for searching blogs, is considering to create an advertising network that advertise to bloggers. I think it is a good idea but they are late to the market and lost the completive advantages. FM Publishing is already leading the market, and Technorati needs to compete with them.
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